Borong.
Bringing businesses closer
by making wholesale easier

Our Mission

We enable winning entrepreneurs.

We empower growing SMEs across Southeast Asia.

We believe businesses can grow faster with the Right Products, Right Price, and Right Partners.

Reach enterprise buyers, GLCs, and a nationwide network of active accounts.

Borong Marketplace

Discover 2 million+ verified products and services across hundreds of categories. One sourcing layer covering MRO, IT, FMCG, professional services, and more.

Direct

Run your store on Borong infrastructure. Pricing, shelves, promotions, and replenishment handled end to end.

Borong Credit

Embedded procurement financing backed by USD 270M in committed banking capacity. Buy now, pay later, fully integrated at the point of order.

Borong Direct

Sell directly to enterprise buyers, GLCs, and a nationwide base of verified retailers. Discovery, payments, and logistics handled in one workflow.

Seller Insights (powered by MIDAS)

Real-time sell-through, inventory velocity, and live category benchmarks. Built on the same intelligence layer trusted by PETRONAS.

Invoice Financing

Get paid on day one. We advance cash against verified invoices through our regulated bank partner network, so working capital never stalls fulfilment.

Procurement Hub

SAP-grade governance without the SAP cost. PunchOut integrations, multi-tier approvals, vendor onboarding, and end-to-end audit trails across every department and subsidiary.

Fair Market Pricing (powered by MIDAS)

Benchmark every quote against 12 million+ live pricing records. AI-powered savings opportunities surfaced before the PO is approved, not after the audit.

Vendor Assurance

Every supplier verified, audited, and continuously rated. Reliability, on-time delivery, and quality data per vendor, all audit-ready by default.

News & Articles

Stories from the Borong ecosystem

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Borong Ranked No. 1 Fastest-Growing Company in Asia-Pacific by Financial Times

For the second consecutive year, Borong claims the top spot on the FT Asia-Pacific High-Growth Companies list — the only Malaysian company to hold this position.

Borong Named Asia-Pacific's Second Fastest-Growing Firm by Financial Times

Malaysian B2B technology eMarketplace company, Borong, has been ranked the second fastest-growing company in the Asia-Pacific region in the Financial Times' High-Growth Companies Asia-Pacific 2025 list.

Shell Selects Borong as Its B2B Digital Procurement Partner

At the Borong Shell Partner Summit 2025 in Miri, Shell launched two dedicated Borong marketplace channels — Open and Close — to power structured regional procurement across Sabah and Sarawak.

Two Years Running: Borong Tops FT's Asia-Pacific High-Growth Ranking

Borong's back-to-back No. 1 finish on the Financial Times' most prestigious growth list marks a milestone for Malaysian enterprise tech — a company built on real trade infrastructure, not hype.

Borong.
Bringing businesses closer
by making wholesale easier

Source from 2 million+ SKUs across 37,000+ verified suppliers.

Reach enterprise buyers, GLCs, and a nationwide network of active accounts.