Borong.
Bringing businesses closer
by making wholesale easier

Our Mission

We enable winning entrepreneurs.

We empower growing SMEs across Southeast Asia.

We believe businesses can grow faster with the Right Products, Right Price, and Right Partners.

Reach thousands of retailers ready to buy today.

Looking for suppliers? Discover over a million wholesale products for your store - all on one platform.

Modernise your retail store with us: we handle pricing, shelves, promotions and more today.

Buy now, pay RM0 today - giving you time to sell products before ever paying for them.

Sell directly to a nationwide base of verified retailers - we handle discovery, payments and logistics.

Know what's moving, where. Real-time sell-through, inventory and category trend data in one dashboard.

Get paid on day one. We advance cash against verified invoices so you can keep restocking faster.

One workspace for strategic sourcing, vendor assurance and spend visibility across your entire team.

Benchmark every quote against live market rates so your team never overpays on a category again.

Every supplier verified, audited and rated - so you onboard with confidence and stay audit-ready.

News & Articles

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When we think of Malaysian retailers, these are probably the names that come to mind: Ben's Independent Grocer, Jaya Grocer and more.

Over the years, we have experienced growth and transformation, leading to the rebranding from Dropee to Borong.

Suppliers, we know it is not easy wearing multiple hats while trying to scale and grow across sourcing, stock and service.

The retail landscape in Malaysia is ever-evolving. Here are the trends shaping how retailers buy, sell and manage inventory.