About Borong

At Borong, we empower local businesses.

We empower local SMEs as the heart of local communities and help them grow with the right products, prices, partners, and digital tools.

We believe in the power of local.

Millions of local businesses are the backbone of Southeast Asia's economy, from creating jobs to building stronger communities.

That is why Borong focuses on helping SMEs thrive in wholesale and procurement with better tools and more accessible trade infrastructure.

Helping local businesses thrive means connecting them to the right products, the right places, the right prices, and the right partners.

With the right digital tools and insights, small businesses can grow more confidently and compete on a more level playing field.

Growth

200,000+

retailers buying on Borong

Collaborated

30,000+

businesses selling on Borong

International

USD$100M

pledged financing to support local businesses' growth

Network

USD$1B

wholesale transactions facilitated

The principles that shape how Borong builds, serves, and grows.

Trust & Respect

We build long-term relationships by being reliable, transparent, and respectful in how we work with customers, partners, and teammates.

Dive Deep

We get close to the real problems, ask better questions, and use evidence to make stronger decisions.

Drive Impact

We focus on work that helps SMEs grow, improves trade operations, and creates measurable outcomes.

Be Different

We challenge old ways of working when a simpler, better path can help businesses move faster.

Build a Legacy

We are building infrastructure that can support local commerce for the long run.

Recognition across entrepreneurship, fintech, and regional growth.

Help us build better trade infrastructure for retailers, suppliers, and growing businesses across Southeast Asia.