Modernizing traditional retail stores

We believe in empowering our local retailers for success. Today, end consumers are favoring convenience and supporting local shops over large chain stores.

With over 70 million MSMEs driving Southeast Asia's trillion-dollar economy, Borong helps local retailers evolve with the right technology, modern shelvings, and better experiences for their communities.

RetailGo store modernization illustration

RetailGo Community

Home of winning retail entrepreneurs

Growth

200,000+

retailers buying on Borong

Collaborated

30,000+

businesses selling on Borong

International

USD$100M

pledged financing to support local businesses' growth

Join our RetailGo community and enjoy these perks

Enhanced store discoverability

Bulk purchase and pricing

Exclusive trade promotions from partner brands

Easy access and special rates financing

Retail experts and consultations

RetailGo in Action

Retailers growing with Borong

ESW ENGINEERING SDN BHD

"This B2B Platform is trustable and it provides us a lot of growth from the beginning until present. Very appreciated. We look forward to work with Borong for future business."

Mr. Daniel Sim

ESW Engineering Sdn Bhd

TUNJANG ULUNG SDN BHD

"Our team from Tunjang Ulung Sdn Bhd is glad to inform you that we are overall satisfied with our experience with Borong. It has helped us reach more clients compared to the previous system."

Ms. Aziani

Tunjang Ulung Sdn Bhd

TETRA SYNERGY SDN BHD

"The best part about Borong is the platform to serve our customers in procuring products. It also expedites the procurement process."

TETRA SYNERGY SDN BHD

Tetra Synergy Sdn Bhd

GASKPRO SDN BHD

"The service provided by Borong is fantastic, in terms of uploading and cataloging as well as the ability to download and upload in bulk."

Mr. Azmi

Gaskpro Sdn Bhd

PETRONAS

"Recommended, good sourcing and commercially lower than other platforms. Able to discuss the commercial terms in a win-win situation."

A Halim M Hassan

Petronas

WORLDLINE GROUP

"Borong's team has assisted us in digitalizing our business units. We can manage inventory efficiently and get our price list to customers much quicker."

Abdul Rahim

Worldline Group