Build a home for winning SMEs with us

Join our mission-driven team to enable entrepreneurs behind startup to scale-up businesses to succeed with the right technology and ecosystem players.

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Shaping the future of SMEs with tech

We believe that the right technology creates new frontiers for the retail and supply-chain industry - elevating millions of SME entrepreneurs to grow their businesses easily. We revolutionise the wholesale industry across Southeast Asia. With over 70 million mom-and-pop stores in the region, we aim to elevate economies by empowering these local businesses to grow.

What We Do

Life at Borong

What We Offer

Empowering Business to Grow

We simplify the wholesale trade process and enable businesses to buy and sell in bulk with ease.

Our digital tools help businesses streamline their operations, access a wider network of suppliers, and stay ahead of their competitors.

What We Stand For

Trust & Respect

Trust and respect are our guiding principles, ensuring collaboration and positive outcomes. After all, B2B relationships are all about trust and respect.

Dive Deep

Our commitment to deep exploration drives innovation and informed decision-making.

Drive Impact

Driving impact is at the core of our mission, inspiring purposeful action.

Be Different

Our commitment to being different drives creativity and disrupts the status quo. We are always thinking of new ways to revolutionize how businesses buy and sell in bulk.

Build a Legacy

We aspire to do meaningful work so that local businesses are able to last through multiple generations. We celebrate with them in building their legacy.